Merchandising
Developed and executed weekly merchandising campaigns, collaborating closely with merchandising and program managers. My role involved crafting a cohesive visual identity centered on sale tiles curated by our marketing partners on a weekly basis.
role: Graphic/Motion Designer
tools: After effects|Photoshop|illustrator
Situation
Vudu needed to run weekly merchandising campaigns across various platforms, each requiring a high volume of visual assets. The campaigns were time-sensitive, with assets for storefronts, social media, and emails needing to be delivered within tight deadlines. At the same time, there were additional special projects running concurrently, which added complexity to the workload.
task
Collaborate with merchandising and program managers to develop a cohesive visual identity for each weekly campaign. This involved creating around 65 unique assets per week, maintaining consistency across various platforms (storefronts, social media, emails), and ensuring alignment with the marketing team’s curated sale tiles.
action
Collaborated with merchandising and program managers to align on goals and brand strategy.
Designed cohesive visuals, including storefront imagery, social media graphics, and email banners.
Efficiently managed multiple projects, consistently meeting 3-4 day deadlines.
Review of all assets with Creative Service team ensuring high-quality deliverables before hand-off to site specialists for launch.
result
Timely launch of weekly merchandising campaigns that consistently met the brand’s visual standards. The assets enhanced Vudu’s storefronts, social presence, and email campaigns, increasing engagement. Met tight deadlines, while managing multiple projects, ensuring seamless execution and maintaining merchandising efforts without delays.
Managing Merchandising Requests & Workflow
Executing weekly merchandising campaigns required a structured request and tracking system. The Senior Site Merchandising Manager submitted requests outlining needed assets for upcoming promotions. These were managed in a project tracking tool to assign tasks, monitor deadlines, and ensure efficiency. This workflow kept stakeholders aligned, maintained a steady production cadence, and ensured timely, high-quality asset delivery.
Task management system organizing design requests and tracking progress
Weekly merchandising requests outlining asset needs for upcoming promotions.
Creative Process & Design Standards
Before designing weekly merchandising assets, a structured creative process ensured cohesion and brand alignment. It began with analyzing the Merchandising Request List, gathering inspiration from design resource libraries and visual trend boards, and selecting color palettes to match each sale. Creative Guidelines defined Vudu Fandango’s fun, vibrant, and family-friendly identity, reinforced with asset specifications and safe zones to maintain consistency and meet platform requirements.
Exploring visuals, refining colors, and shaping designs for each campaign.
Design standards and asset specs ensuring cohesive, brand-aligned visuals.
Delivering Market-Ready Merchandising Assets
Producing high-quality merchandising assets required balancing efficiency and creativity under tight deadlines. Each week, an extensive set of storefront imagery, social media graphics, and email banners was developed to support Vudu’s promotional strategies. With multiple campaigns running in parallel, maintaining consistency and visual impact was crucial. To uphold quality standards, the Creative Service team conducted weekly reviews, providing feedback and final refinements before assets were approved for launch.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Refined merchandising assets, ready to connect with audiences across digital platforms.
Bringing Designs to the Finish Line
After rounds of refining and fine-tuning, the final assets were ready to go live. Seeing the designs in action—whether on Vudu’s storefront, across social media, or in email campaigns—was the most rewarding part of the process. Each piece was crafted with purpose, ensuring it not only looked great but also fit seamlessly into its intended platform. This final step was about more than just execution—it was about making sure the creative work connected with audiences in a meaningful way.
Bringing Designs to the Finish Line
After rounds of refining and fine-tuning, the final assets were ready to go live. Seeing the designs in action—whether on Vudu’s storefront, across social media, or in email campaigns—was the most rewarding part of the process. Each piece was crafted with purpose, ensuring it not only looked great but also fit seamlessly into its intended platform. This final step was about more than just execution—it was about making sure the creative work connected with audiences in a meaningful way.